Regimental Colours during the Reign of Frederik 3 (Denmark)

Last modified: 2025-11-01 by klaus-michael schneider
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• Company Colour of the Jürgen Rosenkrantz Regiment
• Regimental Colour of the King´s Life Guard

• Denmark
• Army Flags (Denmark)

Company Colour of the Jürgen Rosenkrantz Regiment

The colour is dark blue with silver fringes and a Dannebrog in canton. The central motive displays on a silver basement the fleeing naked Goddess Fortuna holding a white veil and having lost her cornucopia in proper colour. Behind her at fly is a warrior clad in silver armour with sword and helm with a bird as crest. The warrior tears at the hair of the Goddess. The motto says: "NVNC AVT NVNQVAM" (= now or never).
Sources: Wise and Rosignoli 1978, plate 10, row 3, column 2, p.100
Klaus-Michael Schneider, 29 Oct 2025

Regimental Colour of the King´s Life Guard

It is a Dannebrog with centred Greater Arms of Denmark supported by two savages with maces on a brown basement. The shield is surmounted by a royal crown and below emerging from shield is a golden chain of the Order of the Elephant.
The Life Guard was raised by King Frederik 3 as a cavalry regiment in 1658 and transformed to an infantry regiment in 1684. he regiment fought as an ally of William of Orange in the 9-Years´ War in 1692 and in the War of the Spanish Succession (1701 - 1713), commanded by Marlborough. The regiment was paid by the British in both wars. The sheet of the Colonel´s Colour according to source had been made of white silk.
Source: Wise and Rosignoli 1978, plate 13, row 2, column 1, p.104
Klaus-Michael Schneider, 29 Oct 2025

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